Motion tracking used to be the sole province of special-effects software such as Adobe After Effects.

You mark the object you want to track, specify the effect or text, and the app takes care of the rest, following the marked object. You might use it to place a blur over the face of someone you don't want revealed in your video or to display a text box next to a moving object. Another plus if you're a nonprofessional is that you often get features that, in the pro world, are relegated to separate apps, like motion graphics and color grading.Īnother impressive effect that's available in some consumer-level video editing software is motion tracking, which lets you attach an object or effect to something moving in your video.

This trend is a boon to hobbyist movie editors and vloggers, because the software designed for them simplifies procedures that are complex in the pro-level software. Multicam editing, motion tracking, and advanced color grading have all made the leap. Increasingly, features trickle down from professional-level software to the consumer category. It also must work with 4K video, since current smartphones and cameras are now capable of producing 4K content and even higher resolutions. The best video editing software works for professionals and nonprofessionals alike and keeps up with newer formats such as HEVC (High Efficiency Video Coding), HDR, and VR. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording-smartphones, GoPros, DSLRs and mirrorless cameras-and the case for powerful video editing software becomes clear. That's why digital video continues to grow in importance online, whether on news sites, Instagram, TikTok, or YouTube. When you want to make a strong impression, nothing works quite like moving images with sound.

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